VYOṞA × LOVR

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The Launch System · Prepared for VYOṞA
Built once. Runs itself.
Prepared for
Brooke & Tyson · VYOṞA
Scope
Customer hub, email & SMS launch system
Year
2026
The brief

A system and a hub for your customers. An email and SMS journey that carries the waitlist to launch. Your Meta, your email and a text line, wired into one place.

You have already proved the demand: a small, untargeted Meta test brought in signups and over a thousand landing page views. What follows is the system that turns that interest into customers who are ready on the day the product drops.

What we build

Six pieces, one system.

01

The customer hub

Waitlist signups, Meta leads, Instagram messages and email enquiries land in one place, each tagged by where they came from and which scent they chose. Every future customer, organised and yours to see, group and sell to.

02

The email journey

Your founding-access sequence, written in VYOṞA's voice and sending on its own: welcome, the brand world, the referral ask, early access, launch. A list of names becomes demand that is warm when the product drops.

03

The SMS line

A verified text number with the key launch messages ready: launch-day alert, early-access drop, abandoned-cart nudge. The drop lands in pockets, not just inboxes.

04

Everything wired in

Your proven Meta audience, your Workspace email and the scent choice on your waitlist page, all connected so data flows in on its own. No manual exporting, no leads slipping through.

05

The automation

Each new signup captured, tagged and dropped into the right journey, with a ping to you both when something needs a human. The system you asked for, running while you are at work.

06

The referral loop

A simple share mechanic so waitlisters bring friends in for early access or a founding perk. The list grows itself in the weeks before launch.

Inside the build

Exactly what gets set up.

  • Your branded platform
    VYOṞA's own login and dashboard, with every contact and conversation in one place.
  • One inbox for everything
    Instagram and Facebook messages, email enquiries and text replies, answered from a single screen.
  • A dedicated phone number
    A verified text number registered to VYOṞA, ready for launch day.
  • Email that lands
    Your sending domain set up and authenticated, so launch emails reach inboxes, not spam folders.
  • The waitlist journey, written
    Welcome, the brand world, the referral ask, early access and launch day, in VYOṞA's voice.
  • Launch texts, written
    The launch-day alert, the early-access drop and the abandoned-cart nudge.
  • Capture and tagging
    Every new signup tagged by where they came from and which scent they chose, automatically.
  • Launch-day groupings
    Your list grouped and ready, by scent, by source, by warmth, so launch day is one clean send.
  • Founder alerts
    A ping to you and Tyson the moment a reply or a question needs a human.
  • The referral loop
    The share mechanic that grows the waitlist while you wait on product.
Integrations, as they come up

Other pieces slide in as your world grows: your store when it opens, payments, reviews, accounting. What gets scoped in is a conversation, not an assumption, so ask us about anything you are running or planning.

The investment
$5,500 to buildEx GST · One payment, setup and writing
$500 per monthEx GST · Software, emails and texts

This is not a management retainer. You run the day to day; the monthly keeps the system live and covers the platform it sits on. No minimum term.

  • The build
    Everything stood up, once
    The hub, the email journey, the SMS line, the wiring, the automation and the referral loop, built and written as one piece of work.
  • The monthly
    Software, emails and texts
    The platform your hub runs on, your email and text sending, and the whole thing maintained and working.
  • What you own
    Your data, always
    Your customer database with full export, plus every sequence and every line of copy. You are never locked in, and your data can leave with you at any time.
The next step
One sign off, and every customer you earn from here lands somewhere built for them.
Prepared by LOVR for VYOṞA
Savannah Barber · Creative Director · savannah@lovr.agency